Our approach to internet marketing is different from most companies. We place your website upfront and center in the search engines that customers visit with most frequency. Our experience revolves around Google's formula for placing websites above the rest in the sponsored links, the local business results (Google Maps), and the organic section. Since Google currently controls close to 70% of the internet searches in the United States, we generate more low cost leads than any other advertising medium.
10% of the Google Page
The average search in Google returns 30 websites that are relevant to the information that you are researching. 10 websites in the sponsored links, 10 websites in the local business results (Maps Section), and 10 websites in the organic section. Our goal is to place your business name, description, phone number, and website link in each one of the 3 sections. 1 spot in the top 3 sponsored links (out of 10 possible spots), 1 of the top spots in the local business results, and 1 of the top spots in the organic results.
Targeting High Traffic Keywords in your industry
Our strategy is implemented to the keywords in your industry that receive the highest traffic. On a monthly basis, we study search volume statistics for keywords related to your industry and the local search volume for the previous month. These statistics give us insight on how people search for your services.
- Search volume data can be helpful in several ways:
- Account structure: We create a marketing campaign that targets high-traffic keywords that are particularly relevant to your industry. This allows us to closely target ad text and landing pages to those terms. Resulting in higher conversions.
- Budget planning: Prior to implementing our marketing campaigns, we study the traffic that is available to your keywords in order to appropriately plan your budget.
- Keyword ROI: We focus our marketing strategy around keywords that converted into leads the previous months and optimize your placement for those keywords, resulting in more clients at a lower cost per lead..
- Search volume fluctuation: Web traffic is influenced by seasonality, current events, and a number of other factors. The level of search volume on your keywords, therefore, is constantly fluctuating.
