Pay Per Click Studies & ROI

Pay Per Click marketing is how Search Engines like Google make the majority of their money. The price of every keyword starts at .05¢ and it increases as demand from buyers increases. The market price of a keyword at any given point in time can differ greatly depending in the amount of competition for that keyword, the demand from consumers and the quality score of the page where searches land after clicking on your pay per click ad.

Pay Per Click Advertising differs greatly when compared to other advertising mediums. It is not as simple as set-it and forget-it advertising. Cost and Return On Investment can vary greatly if you do not track and analyze the data of information that comes from your advertising dollars. Is it better to bid during normal business hours or after hours? What keywords work best? Can I expect better results by having the top spot? What about the second or third spot? The answers to these questions and how to effectively maximize your advertising dollar, is our specialty.

Cost Difference between top listings

The goal of this study was to figure out the cost difference between having the top paid listing (also known as the price setter) and the second place listing for keywords ranging from $4 to $7 per click.

Our findings show that the price difference between the top 2 spots can be as high as 30% per keyword. In addition, we found that the average user will click, research, and request more information from at least 3 websites for every search that is performed. As a result of these findings, and in order to maximize your pay per click budget, Our goal is to average the second paid spot in the sponsored ads.

Lead Generating Keywords

Keyword selection can make or break your pay per click campaign. Google does not tell you what keywords are generating form fills or phone calls. So, how do you figure out what works best?

Our approach to pay per click advertising is simple. Figure out what keywords work best and focus your budget on those keywords. We figure out what keywords are working best by using state of the art tracking mechanisims. We are able to tell you what keywords generated a form fill, what keywords generated the most interest, and how many phone calls your budget is generating. We have implemented a new call tracking system that tells us how many phone calls are being generating daily, the name of the callers, duration of the calls, and the phone numbers that they called you from. We even have the ability to record the phone calls.