Online Reputation Management
Independent Study by The Kelsey Group & comScore October 2007.
Online Reputation Management is a service that we offer which aids in suppressing and concealing negative comments about your business across different types of online portals. The basis of Reputation Management is to protect your online image and brand in all of the major search engines. The first step is to identify what the negative comments are and where they came from. Part of the process also involves aggressively publishing useful positive information about yourself and/or your business. After this is complete, we can begin SEO techniques in order to suppress the negative reviews and take control of the displayed results.
Proactive Reputation Management
Proactive Reputation Management is a service that SpiderBoost has created to prevent negative comments from apperating in the first page of the search engines before they are published. The first step of Proactive Reputation Management is to identify the keyword variations that consumers use in searches to find information about your brand and business. Next, we create various content and optimize it for first page search engine rankings for the identified keywords. The final step involves maintaining first page position; we must continue to build natural links and update content in order maintain a strong online presence.
The SpiderBoost proactive reputation management technique consists of controlling as much content as possible throughout the web relevant to your brand so that we may combat any new negative press.
Reactive Reputation Management
Reactive Reputation Management is the response to negative publicity to your business and brand. This type of Online Reputation Management is absolutely necessary if negative comments and reviews are already appearing on the first page of the search engines or throughout review websites.
The process is similar to Proactive Reputation Management; however, the goal in this case is to suppress these negative comments to at least the second page of the search engines or eliminate them from the web completely. According to a study conducted by ZDNet in 2008, 68% of search engine users will not go past the first page of search engine results. Our reactive approach helps protect your name, brand and company by suppressing negative comments to the second page or eliminating them from the web completely. The direct result of our work will increase your sales and ROI. We have in house legal council with vast experience working with websites like Tripadvisor, Yelp, Citysearch, Wikipedia, Google, Yahoo Reviews, Yellow Pages, Ripoff Report, and others.
Awareness Reputation Management
SpiderBoost is one of the first Online Reputation Management companies to offer a program that will monitor your online status 24/7. Our proprietary software will send an alert to you every time your name or website is mentioned on the internet. Our goal is to ensure that consumers looking for your product contact you with the mindset that your company is reputable and trustworthy. This software is currently in Beta testing and it is only available to our clients.
In today’s market the majority of consumers use the internet to make a buying decision. These consumers are affected by the reviews they read prior to purchasing a product or service. In fact, three-quarters of review users in nearly every category reported that the review had a significant influence on their purchase.
“These data show the importance of local service review sites in consumers’ purchase process,” said Steve Marshall, research director for The Kelsey Group. “With such a large percentage of review users subsequently purchasing, it’s vital that local service providers have a positive presence on these review sites.” The study, based on a survey of more than 2,000 U.S. Internet users in October 2007, revealed that consumers were willing to pay at least 20 percent more for services receiving an “Excellent,” or 5-star, rating than for the same service receiving a “Good,” or 4-star rating. Independent Study by The Kelsey Group & comScore October 2007.
Think about it, how often have you researched a hotel online prior to making a reservation? The practice of researching consumer experiences with different businesses across numerous verticals has been growing steadily online. Being aware of the experience that clients are experiencing with your company and reading the comments that they are voicing across the internet will make a big difference to your bottom line sales.
The SpiderBoost Advantage
SpiderBoost has vast experience working in all types of cases relating to reputation management. We have experience working with the hospitality industry, high profile personalties, small business owners and more. No case is too big or too small, call today to speak with one of our reputation management experts.
At SpiderBoost we have Online Reputation Management case studies for companies such as hotels, attorneys and public venues. Since we signed a confidentiality agreement with these companies, we can only make these studies public on a case by case basis. If you would like additional information including Personal, Corporate and Brand Reputation Management, please submit your information and one of our representatives will contact you.