Online Reputation Management
Independent study by the kelsey group october 2007.
In today’s market the majority of consumers read online reviews prior to making a purchase decision. In fact, three-quarters of review users in nearly every category reported that the review had a significant influence on their purchase.
“These data show the importance of local service review sites in consumers’ purchase process,” said Steve Marshall, research director for The Kelsey Group. “With such a large percentage of review users subsequently purchasing, it’s vital that local service providers have a positive presence on these review sites.”
Think about it, how often have you researched a hotel online prior to making a reservation? The practice of researching consumer experiences with different businesses across numerous verticals has been growing steadily online. Being aware of the experience that clients are experiencing with your company and reading the comments that they are voicing across the internet will make a big difference to your bottom line sales.
Our reputation management team has years of experience in the reputation management field. This experience has allowed us to build relationships with many of the popular consumer review website managers.
As part of our service to you we are constantly researching consumer review sites as well as search engines for feedback posted about your business. Our goal is to ensure that consumers looking for your product contact you with the mindset that your company is reputable and trustworthy.
